Wing it up! signs contract to open a store in Orlando
Wing It On !, the New England-based and fan-favorite wing joint known for its fresh, never-frozen, all-natural wings’ n wiches, has a new agreement with Dave Miller, a veteran business owner, known in Orlando .
This will be the first Wing It On! Location in Florida. The newly signed agreement is part of the brand’s larger growth strategy to add 25 to 30 additional units in target Florida markets such as Orlando and Tampa by the end of the year.
“Wing It On! really stands out from the rest. It’s an emerging brand with a lot of growth potential, which really intrigued me, ”says Miller. “I can’t wait to see what to expect in Orlando.”
Miller brings a wealth of business experience to Wing It On! Previously, he worked for one of the top banks in the UK and Australia and in forestry in New Zealand. He also ran a coffee roastery in the UK. In each of these positions, Miller learned crucial operational and management skills that Wing It On! successful in Orlando.
Wing it up! earned a loyal fan after redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have experienced the real Buffalo grand piano, which is cooked to perfection and prepared with sauces or seasoned. In addition to its famous wings and boneless tenders, Wing It On! Also serves a full range of handmade crispy chicken sandwiches, freshly made salads, side dishes and irresistible, customizable seasoned fries.
“I am absolutely thrilled with Wing It On! enters the Orlando market with someone like Dave, ”said Matt Ensero, CEO and founder of Wing It On !. “Florida is a key state for us to grow in, and this is only the first step in establishing ourselves in the Sunshine State. I expect great things for Dave. “
The evolution of the best wing experience dates back to the early 2000s when Ensero and friends argued every football Sunday about who drove more than 30 minutes to pick up wings from some of their favorite spots in nearby towns. However, the removal and the inferior product always resulted in wet and cold wings when they got home. Ensero had enough, so Wing It On! was born. He opened the first Wing It On! in his hometown of Waterbury, Connecticut, serves only the crunchiest wings that all real wing nuts crave.
The attractiveness of the franchise model is only increased by its flexible design area. Takeout and delivery accounts for nearly 90 percent of store revenue, which means overhead costs are kept low as only a small portion of the restaurant is reserved for dinner. The locations can range from less than 1,200 square feet to 1,400 square feet. With real estate flexibility on its side and high consumer demand, Wing It On! plans to grow by pursuing single and multi-unit businesses in key growth markets including Austin, Dallas / Fort Worth, Houston, Orlando, Tampa, Atlanta and the North Carolina Triangle.
The Wing It On! offers an integrated digital experience that franchisees can use to order online, a mobile app, and third-party delivery integration software. The digital operating model encourages low initial investment and higher revenue per square foot. Wing it up! also offers a food truck franchise option for additional income.
As the brand continues to expand into key markets, Wing It On! is actively looking for qualified owners of single and multi-family houses who want to invest in the fast-growing chicken segment with an up-and-coming brand that keeps operations simple. Ideal franchisees should have business or operational experience and a passion for hospitality – if you’re a wing maniac, so much the better. Franchisees must have a minimum net worth of $ 400,000 and meet the minimum cash requirement of $ 100,000.
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