Palm Beach and Orlando Jerk Festival to be renamed Florida Jerk Festival: South Florida Caribbean News
[SOUTH FLORIDA] – The Palm Beach and Orlando Jerk Festival, two of the premier food events in Florida, has undergone an extensive rebranding that reflects a deep commitment to the festival goers’ online and offline experience. At the center of this rebranding is a change in the structures for each festival and the change of the names in Florida Jerk Festival.
Simultaneously with the merger of both brands and a new logo, the Florida Jerk Festival will also launch a new website (www.floridajerkfestival.com) on May 15th, 2021. Once launched, visitors will be able to view both festivals on one website, with Palm Beach and Orlando information separated on one user-friendly platform.
Florida Jerk Festival – July 4th
Along with the rebranding, the Florida Jerk Festival announced that the Palm Beach Edition will take place on Sunday 4th July 2021 at the South Florida Fairgrounds at 9067 Southern Blvd, West Palm Beach, FL.
“We decided to rename ourselves the Florida Jerk Festival to bring our two events under one roof. We also want to create the Florida Jerk Festival as a food and lifestyle brand that is number one for anything to do with Caribbean food and culture, ”said Damian Tater, CEO of the Florida Jerk Festival.
Tater also says that safe fun is the brand’s top priority for this year’s edition of the Palm Beach Jerk Festival. “We want our fans to come out and enjoy the festival, but we also need to make sure that they can do it safely. For this year’s event, we are following CDC guidelines that require masks or face coverings. We will also have over 100 disinfection stations at the venue. “
Fans of the festival can visit the website today and enter their email address for the announcement of the performing artists that will be released in the coming days.
For over 17 years, the Florida Jerk Festival has been an integral part of the Caribbean-American community, allowing attendees to take a trip home without touching their passport. According to Tater, the Florida Jerk Festival aims to provide audiences with a much-needed break and relaxing moment, from music to food to fun. “Many of our attendees have Caribbean roots and want to find a way to connect with their heritage here in South Florida. Through music and food, which are universal languages, we have been able to provide the Caribbean community and other locals in South Florida with an opportunity to connect with Caribbean culture in an authentic way. “
Advance ticket sales begin on May 23, 2021 at 9:00 a.m. EST.