Bring tourists back to Orlando after a pandemic hit
Bring tourists back to Orlando
Traveler confidence is growing and experts hope that people across the country will feel like traveling. Visit Orlando this summer is all about the bottom line and, of course, safety. That’s why the tourism team is doing everything possible to showcase Orlando and bring people back to the city.
ORLANDO, Fla. – – Traveler confidence is growing and experts hope that people across the country will feel like traveling.
According to Destination Analysts, a research firm partnered with Visit Orlando, more than 43% of respondents are either confident or very confident that they can travel safely. 30 percent said they would plan at least one trip in the coming summer.
Visit Orlando this summer is all about the bottom line and, of course, safety. That’s why the tourism team is doing everything possible to showcase Orlando and bring people back to the city.
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“This property has a huge pool, splash pad and lazy river. The girls were in heaven,” a hilarious video by Diana Blinkhorn is a viral version of a billboard for Visit Orlando. In another video, Diana Blinkhorn – “Mrs. Blinks” as she is called by her 45,000 followers on Instagram – moves her head to the theme song Will Smith recorded for The Fresh Prince of BelAir show. On the Instagram roll, the word Orlando circles her head – another thoughtful advertisement for the theme park city.
Blinkhorn is like many mothers who take photos of their beautiful children, do unforgettable things and document their every move. She is fortunate enough to capture these moments in all locations including Orlando. She also gets perks because she has so many followers. She can use her audience for things like free stays, discounts, and even parking tickets.
This is exactly what Visit Orlando has been doing for years, and even more so when they lost their business during the pandemic.
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“If we look at a year ago, our industry was absolutely devastated. They saw numbers go down, whether it was hotel stays or visits. The air certainly fell,” said Casandra Matej, President and CEO of Visit Orlando.
Casandra Matej, Visit Orlando President and CEO.
Visit Orlando reports a 52% decrease in visitor numbers throughout the start of the COVID-19 restrictions. This means Matej and her team are working flat out to find unique ways to get the business going again.
“We are inviting people to return to Orlando because we are open and very safe for them to experience our destination,” said Matej.
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In February, Visit Orlando launched this ad for the first time since the pandemic started earlier last year to visitors outside of the state. The marketing team reported that the ad had a return on investment of around $ 40 million, which they’ll be putting back in marketing campaigns for this year in hopes more people will return to Orlando.
Visit Orlando held its first face-to-face meeting in 2021.
One of the campaigns that is catching on is the use of social influencers by Visit Orlando. Blinkhorn is one of their favorite influencers as he has worked with the tourism team a number of times.
“We love visiting Orlando, and I love showing parents how much there is to do outside of the theme parks. I also want to share our family’s adventures to show parents that traveling can be safe and fun ! ” she told FOX 35 News.
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Blinkhorn tagged FOX 35 news in a three-minute vlog post she shared for Visit Orlando on Instagram TV. Both Blinkhorn and Visit Orlando said their message to anyone thinking about travel is that it can be done safely.
Visit FOX 35 Orlando for the latest news from central Florida.